One simple step to increase the effectiveness of your ads.

If you’re looking for a way to make your ads more effective, capture more attention and get you more clients… this article will show you exactly that.

Most people see ads as a cost, which, in principle, is supposed to help people become aware of your company. But what does that mean? How do you know if someone is aware of your company? Are you going to ask them? How much money will that cost you?

The truth is that if you want to advertise with a result, you will have to pay a fortune if you follow common consensus. 

If you look at Coca-Cola's advertising, you will see that it concentrates on brand awareness. We all know that Coca-Cola is huge and very successful. But what is the difference between your company and Coca-Cola? Coca-Cola has billions of dollars in marketing budget.

So what; is marketing only effective if you are an enterprise? Should you not advertise until you have millions to spend? 

No, you should always advertise. Marketing is needed for every business to grow. You just need to know what you're doing.

Your ads need to be measurable.

Some might recognize it as ‘Pearson’s Law’.

“What is measured, improves.”

Want to immediately and dramatically increase ad results?

Make them measurable by adding a response mechanism. A call to action in every ad that asks the prospect to do something. 

And then you monitor that action like a hawk.

Now you can measure. Test. Figure out what works and what doesn’t. 

One of the first things I do when I start working with a client is implement this simple rule:

“Every ad we run needs to be measurable, no exceptions.”

There’s plenty of ways to do this and it’s doable for every single business, yours included. If you want to know how we would do this in your business, get in touch with us today.