How To Create Killer Ads Using The Bar Test

Creating a good ad - part 2

First, of if you haven’t read my article about The huge mistake that business owners make when creating an ad you probably want to start there trust me it’s worth it. 

The most important part of your ad is the copy, not the design.

Here is how you can write good copy. 

The bar test

When you look at ads you most likely see things like.

We care about the future of your company.

Or

We sell empowering holistic solutions for retail companies.

Or

At Cleaning Company X we care about the health and safety of our customers.

Two things are wrong with this type of advertising.

1: It is boring. You see this type of advertising everywhere because everybody says it.

There is nothing unique about it so it is just saying nothing.

2 No one would say this: Imagine you are in a bar and while talking to someone you ask them what they do. If they answer with:

We sell empowering holistic solutions for retail companies.

You would be shocked, people don’t talk like this I mean is this an alien trying to probe me? I better get out of here.

People like to buy from other people so if you want to spruce up your ads and make them sell you have to talk to people like you are having a conversation.

This is where the bar test comes into use. 

Every time you write ads think about this.

If I was in a bar would I walk up to someone and say this? If the answer is no, you must quickly change something about the ad. 

Do this until the ad sounds like something a person would say.

If you do this you are well on your way to writing good ads.

In the next part, we will go deeper into what you should write in your ads. 

You will learn among other things “The Headline Trick” and “The Power Of Subtraction” 

Talk soon,

Amos

Ps. Would you like to see how we can make your ads flow better and be more conversational? 

Get in touch with our agency today. If we’re a good fit I will personally take a look at your company and your marketing, come up with a strategy of what I’d do differently and discuss it with you in depth on a call. No cost, no obligation. If you want to work together I’ll tell you exactly how that works, if you don’t want to work together that’s fine too. No hard selling, no pressure, no annoying sales tactics.

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